Forum Posts

sifatahmed
Jan 11, 2022
In Welcome to the Forum
In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining users are those who have assiduously committed to 4 pillars of customer retention, namely: Audience analytics User segmentation Conversations Native UI Experiences And since we’re dedicated to teaching you all we know about customer retention, allow us to break down each of the four pillars to a successful mobile retention strategy. 4 Pillars of Customer Retention: Audience Analytics 1. Audience Analytics: Knowing Your Users With the great advances in data software, the discovery and interpretation of meaningful trends in your customer data is of paramount importance. Especially since retaining your customers depends on data-backed decision making. The first pillar is audience analytics, because: 4 Pillars of Customer Retention: You can’t retain your users if you don’t know who they are and what they want. How Analytics Help Any analytics software worth its salt will answer: Who are your users? Where are they located? What do they do in your app? Most importantly, when do they drop off? In order to put a retention strategy in place and keep it functioning smoothly, you need the data that your audience analytics tools can provide. Knowing specific data points such as monthly retention rates, daily active users, and churn rates provide the insights necessary to optimize your customer experience. They help prioritize which aspects of the app needs further development. In short, analytics assist you in understanding and connecting your customers’ data with an effective retention plan so your mobile brand thrives and survives. Analytics Features You Need to Succeed Funnels: Identify how users navigate your app and where they drop off before reaching a conversion step. Flows: Look at all the possible conversion paths customers could take so you know how and where to engage them within your app. Cohort Analysis: Analyze how users in a specific cohort are behaving so you can optimize the user experience. Uninstall Tracking: Monitor when a user uninstalls so you can send targeted campaigns to win them back. 4 Pillars of Customer Retention: User Segmentation 2. User Segmentation: Targeting the Right Customers Any good retention strategy depends on engaging your users and getting them active in your mobile app. Which means you need to be messaging the right people – i.e., the right user segments. The second pillar is user segmentation, because: You can’t retain users unless you engage the right segments with a personalized app experience. How User Segmentation Helps Customer segmentation involves dividing Colombia Phone Numbers List customers into groups based on similar traits. This allows for highly granular messaging that addresses user behaviors, interests, location, and/or demographics. Segmentation also maximizes campaign budgets since you can target those most likely to convert, without wasting resources on users who will never make a purchase. Plus, you can personalize marketing messages to effectively nurture prospects later on down the line. Types of User Segmentation The most common ways to segment users: Demographic Segmentation: by gender, age, occupation, marital status, income Geographic Segmentation: by location, i.e., country, province, state, city, town Technographic Segmentation: by the technology used, i.e., browser, operating system, software, brand/model of the device Psychographic Segmentation: by interests, attitudes, values, personality traits Behavioral Segmentation: by action or inaction, spending/consumption habits, feature use, session frequency, browsing history, average order value, etc. Under behavioral segmentation, you can segment users on the basis of the recency, frequency and monetary value (RFM) of their actions. This means RFM analysis gives you the ability to target those users who can drive up your CLTV and revenues and not waste time and money on those who will most likely never convert. RFM analysis within CleverTap Segmentation Tools to Use Intent-Based Segmentation: Determine the likelihood that users will meet a time-bound goal (such as completing a purchase within X number of days). If you can identify the most likely, moderately likely, and least likely customer segments to achieve this outcome, you can better customize your message for each group. Psychographic Segmentation: Group users by their interests, habits, lifestyle, or personality traits. If you can do this, you have a powerful tool to make your marketing messages more engaging. Psychographics instantly make your communication more relevant to the end-user. 4 Pillars of Customer Retention: Conversations 3. Conversations: Engaging Users via Omnichannel Campaigns If you make good use of analytics and segmentation, you have everything you need to put together an action plan. The only thing missing is a way to orchestrate your omnichannel campaigns so you can send it out to your users on the marketing
0
0
17
sifatahmed
More actions