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rakuiboulhasan
Jan 13, 2022
In Welcome to the Forum
In these uncertain times, businesses need to focus on helping their audiences by understanding their new needs and addressing their concerns. Discover the top questions in seven areas that people are asking now and that you should be answering.As you work to survive and adapt during this time, it's also important to keep your audience top of mind. At Seer, we've worked with customers to identify new questions people are asking, so we can provide clear answers in our content.It's critical to answer your audience's questions and acknowledge their concerns, especially in this time of high anxiety, so they know your business is helping them Use Reddit for Audience Research Since the pandemic issues accelerated so rapidly in March, typical keyword research tools, like Google Keyword Planner, haven't been able to provide the direction we usually rely on. Instead, we turned to real-time data to get a sense of what information people need right now, especially Reddit.As we've been helping clients over the past few weeks, we've found Reddit to be a resource for understanding people's concerns, anxieties and questions, guiding clients' content strategy during this time.If you're unfamiliar with Reddit, it's a website that hosts hundreds of forum-like communities (called subeditors) centered around major topics, like politics, down to extremely specialized, like the Brad Leon subeditor focused on a member of the Bob Appetite YouTube channel. Learn Reddit 101 here. At Seer, we've scoured subreddits relevant to seven major industries to understand what people need and how we can help them, and we're sharing that information with you. If you want to jump directly to the most relevant sector for you, do not hesitate: Common Types of COVID-19 ProblemsIn each industry, we noticed that questions tended to fall into five main categories: 1. Tips Many users turn to their peers for advice on what to do in specific situations they're Egypt Phone Numbers List facing right now, like, "I have a trip booked for June. Should I cancel now? "For these types of questions:Consider content that outlines the pros and cons of the decisions people are asking for.Check with your legal team for advice you can provide in these situations, so you don't overstep your company's legal boundaries.Remember: people are anxious right now. Now is not the time to hard sell users on your products or services. Instead, give unbiased expert opinions that answer their questions directly.2. Current informationMany people are overwhelmed by the amount of news coming out every hour, and they turn to communities they trust to ask questions, like "Is my money safe in the bank now?" "
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